Packaging design created by di20, with sales increase ranging from 40% to 500%
Regardless of the segment, understanding the buyer, the consumer, and the competition allows us to develop not only more attractive packaging, but also easy selling products.
When visiting the shelves of stores, conveniences and supermarkets we come across a universe of packaging shapes and colors vying for your preference. Therefore, if your goal is that your product is among the chosen ones follow these basic advice that will guide your choice by the right professional.
Packaging has three basic functions:
After all, the consumer cannot dissociate between packaging and product so unattractive packaging will be at a disadvantage of its competitors. But being careful to focus only on aesthetics does not guarantee sales, does not always attract your consumer, can make your product more expensive or become unviable and lose all the investment made in the packaging design stage.
Each project is unique but in general some common steps in packaging development are:
Note that the aesthetic part defined in the layout is the penultimate stage of packaging development, not the first as offered by platforms and websites that offer magical solutions to dubious values. You can try these alternatives, but be aware that cheap can be literally very expensive, such as getting a whole stranded stock, or getting your products collected and being charged for being out of the norm.