When visiting the shelves of stores, conveniences and supermarkets we come across a universe of packaging shapes and colors vying for your preference. Therefore, if your goal is that your product is among the chosen ones follow these basic advice that will guide your choice by the right professional.


What are the functions of packaging?

Packaging has three basic functions:

  • Pack the product
  • Protect and extend the products shelf life
  • and mainly attract the buyer.

After all, the consumer cannot dissociate between packaging and product so unattractive packaging will be at a disadvantage of its competitors. But being careful to focus only on aesthetics does not guarantee sales, does not always attract your consumer, can make your product more expensive or become unviable and lose all the investment made in the packaging design stage.

What are the steps to create a packaging project?

Each project is unique but in general some common steps in packaging development are:

  • Briefing with all project requirements.
  • Definition of packaging type and printing type.
  • Persona definition (packaging buyer and product consumer).
  • Market segment definition (light, diet, vegan, impulse buying, premium, etc.)
  • Study of direct and indirect competitors
  • Visit the stores where product were sold./span>
  • Visit the production area (when possible)
  • Trend Study
  • Internal and External References
  • Revision of standards and technical data
  • The layout need to be based on all previous points
  • Final Art

Note that the aesthetic part defined in the layout is the penultimate stage of packaging development, not the first as offered by platforms and websites that offer magical solutions to dubious values. You can try these alternatives, but be aware that cheap can be literally very expensive, such as getting a whole stranded stock, or getting your products collected and being charged for being out of the norm.

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