Di20 Design and Architecture, graphic design, packaging design, branding, store design

Modern Packaging Design for Aloe Vera-Based SupplementsStrategic redesign project for Vitamin C natural supplement labels based on Aloe Vera from the Mundo Aloe® brand, developed for maximum credibility and point-of-sale prominence through modern, functional, and reliable design.

HISTÓRICO DO PROJETO

DEFINIÇÃO
Complete label design project for Aloe Vera-based Vitamin C Natural Supplements, creating scalable visual identity for future line expansions.
DIVULGAÇÃO
Specialized channels: Natural stores, small markets specialized in natural products, compounding pharmacies, and alternative retail points.
REQUISITOS
Create scalable visual identity that can be followed for future Mundo Aloe® product lines, ensuring brand coherence and immediate recognition.
OBJETIVO
Create attractive, modern, elegant, and reliable design that conveys scientific credibility and superior quality of natural supplements.

FUNCTIONAL REDESIGN STRATEGY
The project aimed at complete redesign of the brand's supplement labels for a more attractive and modern layout, drawing attention at the point of sale and linking greater trust to the brand.

COMPETITIVE DIFFERENTIAL: ALOE VERA
The brand's differential lies in the base raw material of all its products: Aloe Vera. The brand prominence on labels reinforces the product's natural origin and creates immediate connection with the known benefits of this plant.

SOLUTION FOR TECHNICAL CHALLENGES
One of the project's limitations was the existing supplement bottle. The new design should confer greater credibility to the brand while still using the same bottles, optimizing production costs.

INNOVATIVE SINUOUS DESIGN

The label design was developed to highlight the sinuous shape of colors, while the white dots provided continuity to the bottle's shape, transforming into a complete and balanced design.

STRATEGIC CHROMATIC SYSTEM

For each flavor, new colors were developed that would draw more attention at the point of sale. The new design is extremely modern, simple, and functional, solving the main problems of the old labels:
  • Information disorganization was eliminated
  • Element confusion was simplified
  • Visual hierarchy was optimized

DI20 METHODOLOGY IN ACTION

  1. Limitations Analysis - Study of technical restrictions (existing bottle) to create creative solutions
  2. System Development - Creation of scalable visual identity for future lines
  3. Functional Optimization - Design that combines modern aesthetics with practical functionality

RESULTS AND IMPACT

Proven Performance:
  • Greater brand credibility in the supplements market
  • Modern and functional design that stands out from competition
  • Scalable visual system for product expansion
  • Cost optimization maintaining existing bottles
  • Clear communication of Aloe Vera differential
VEJA MAIS NOTÍCIAS
RELACIONADAS
Embalagem para Alimentos Funcionais Nulu
Embalagem para Alimentos Funcionais Nulu Packaging
Branding para Mundo Aloe®
Branding para Mundo Aloe® Branding