Natural Packaging Design with German TraditionStrategic visual renovation project for Juréia's human food line, combining German tradition with functional modernity through artisanal illustrations, vibrant colors, and sophisticated natural design that highlights the premium character of the products.
SOPHISTICATED NATURAL DESIGN STRATEGY
Juréia's new packaging was meticulously developed with the objective of highlighting the natural character of its products through visual elements that communicate authenticity and superior quality.
VISUAL CONCEPT: MODERN GERMAN TRADITION
Brand Emotional Aspect: Natural, responsible, modern, organic, committed to the customer and superior quality.
DIFFERENTIATED VISUAL ELEMENTS
The German house, a characteristic and iconic brand element, was reformulated as a tradition seal, adding premium value to the packaging and reinforcing the brand's heritage.
STRATEGIC ORGANIZATION
The packaging's informational structure was optimized to facilitate immediate brand identification and its categories, creating efficient visual hierarchy.
EXCLUSIVE ARTISANAL ILLUSTRATIONS
The hand-made illustration specially developed for each product provides the touch of class and sophistication to the packaging, differentiating from competition through artistic personalization.
Naturalistic Technique: To highlight the natural character, handwritten fonts, hand-drawn and painted illustrations, and irregular strokes that communicate artisanal authenticity were used.
