Big Giz's new visual identity was carefully developed to preserve 50 years of tradition while projecting the brand into the future. Through subtle and strategic changes, we managed to create a more modern and memorable brand, with strong vintage appeal that resonates with nostalgic consumers and experienced educators.

Strategic chromatic flexibility: The red and blue color system was expanded with monochromatic variations that allow greater application versatility across different backgrounds and contexts, reducing production costs without compromising visual impact.

Big Giz's new packaging represents a triple revolution: they are more visually attractive, offer greater brand prominence at the point of sale, and are significantly more economical and ecological.

Differentiated Visual Concept: The vintage design with cut-out elements simulates chalk drawn on a blackboard, where the blue background represents the board and the cut-out elements symbolize the chalk. This approach creates instant recognition and emotional connection with the educational universe.

Proven Sustainability:

100% recycled paper packaging
60% reduction in ink usage through chromatic optimization
Traditional line (white chalk): blue color only
Colored line: strategic red application
Point-of-Sale Performance:

Greater visibility on shelves through optimized contrast
Quick product identification through consistent visual language
Premium differentiation that justifies superior quality positioning